Now, it delivers pizza!

RedHerring.com reports…

TiVo to Serve Domino’s Pizza On Demand

by Lalee Sadighi on 17 November 2008, 15:52

TiVo, the Alviso, California, maker of the eponymous set-top box on Monday announced it teamed up with Domino’s to offer its 3.6 million subscribers pizza on demand.

Those people will now have the ability to order pizza for delivery or pick-up, and track delivery timing right from their TV sets using the service, the companies said in a joint statement.

TV watchers will see an ad for Domino’s and will be able to click “I want it” from their TV remote. Viewers have to pay when the pizza is delivered.

The companies are hoping that the alliance will help with declining sales and customer losses.

TiVo, whose stock plunged 30 percent this year, lost 178,000 subscribers in the second quarter while Domino’s, the second-largest U.S. pizza chain, reported a drop in third-quarter profit and has seen its stock drop 71 percent in the last 12 months.

The set-top box maker already offers customers the ability to buy movie tickets and products on Amazon.com.